William “Bill” Traverso is a wine retail consultant, and professional wine judge with over thirty-five years of experience. He is currently Director of Wine Competitions for Vineyard and Winery Management Services, a leading wine publication and event company. He has more than three decades of wine competition experience, both as a judge and competition chairman. He also was a past member of the Sonoma County Harvest Fair Board of Directors serving as President and as Chairman of the Professional Wine Judging Competition.
He is also a Member of Santa Rosa Junior College’s Viticulture Advisory Committee whose function is to oversee curriculum in the areas of viticulture and wine marketing and a former board member of The Board of Visitors and Fellows at UC Davis. For over twenty years, Traverso has been adjunct faculty member at Santa Rosa Junior College teaching “Wines and Wine Marketing.”
Traverso has lead food and wine tours throughout the major wine growing regions of Italy.
A native of Sonoma County, Bill has a B.A. and teaching credential from the University of San Francisco.