|Joined Direct Wines in 1997, having been in the wine business full time since 1984. Picked up the wine bug after picking grapes in Cognac as a student, then as a van driver and cellarman for a small André Simon wine shop. A hopeless van driver but the shop was very quiet so a great opportunity to open a few bottles and learn about wine. As well as buying wine from all over the world I spent many years involved in the marketing of wine for Victoria Wine – working on the creation of point of sale, wine lists, promotions, labels and also handling new shop brands.
My role at Direct Wines is to help and guide the buyers in their search for new and interesting wines which our customers will become passionate about for many years to come. Direct Wines is the world’s largest direct to customer wine merchant with over 1 million regular customers worldwide. We are a family owned by Tony and Barbara Laithwaite and were founded in 1969.