Sally’s business encompasses a portfolio of activities focused on wine industry consultancy, trade and consumer education, including corporate events, as well as freelance writing for trade and consumer publications at home and abroad, plus publishing directly to her own website www.winewisdom.com. She is one of few independent wine writers to have both the MW and a masters degree in journalism. She achieved her MW in 1998 and is one of just 288 people across the globe to hold this ultimate wine qualification. Her MA followed in 2007.
As an experienced judge on the international circuit, Sally has judged competitions on almost every wine-producing continent. She has judged for the IWSC since 2000, and is chair judge at this competition.