The Benefits of Entering

 

POSITION YOUR BRANDS ON THE INTERNATIONAL STAGE

 

A TRUSTED SEAL OF APPROVAL  

Winning a coveted IWSC Award is no mean feat. The trust that the IWSC commands is what makes our awards so meaningful for trade and consumers alike:

 

·         A structured and rigorous two-stage judging process

·         Blind tasting by pre-poured, numbered glasses (judges never see a bottle)

·         The only competition to carry out detailed chemical and microbiological analyses

·         In-house team of WSET qualified staff, permanent on-site cellars and three dedicated tasting rooms

·         Each wine assessed meticulously and with the greatest care

·         The support of the leaders of the wine and spirits industries

 

PROMOTED INTERNATIONALLY

We believe that making it through the IWSC rigorous tasting process  and winning an award is just the beginning. We support winners throughout the entire year to effectively promote their results internationally:

·         Truly global reach makes  IWSC award an internationally recognized badge of quality

·         Network of trade and media partners in all the key markets around the world backed by dynamic communications campaign

·         International sales agents working in key markets drive awareness of the competition and promote winners all year round.

·         International  promotion at the industry’s leading trade shows ProWein, Vinitaly, WSWA, The Beautiful South and Vinexpo

·         Opportunity to participate in showcase events around the world for winning products

 

AMPLIFY YOUR SUCCESS; INCREASE SALES

Success in the IWSC can increase sales and open new export opportunities:

·         Winners are published in our annual Drinks Business report which is sent to global leaders in the Industry

·         With media partners in 12 international markets, IWSC coverage is truly global

·         IWSC award bottle stickers generate tangible impact on sales

·         Dynamic social media networks promote results and engage with influencers

·         Free marketing toolkit and expert guide on how to promote your award

·         A 12-month PR campaign to promote the Competition and its winners globally

 

Why the IWSC?

Media Coverage

 

 

Part of the  IWSC Group