Entering the competition and winning the respect of the industry is only the beginning, it is what you do with this achievement that makes it worthwhile and commercially beneficial.
Increased Awareness, Profile and Sales
Winning an award with the IWSC helps to differentiate your wine or spirit. Whether you are seeking to gain entry into new markets or are already established there, the Competition’s trusted medal provides a crucial tool to help consumer decision-making at the point of purchase. A free marketing toolkit (including a guide on how to promote your win, medal artwork, logos, POS artwork, template press releases, sticker order form etc) and free tasting notes (for trophy, gold outstanding, gold and silver outstanding award winners). All wines awarded are visible on the IWSC website, and all those available in the UK are visible on www.winesdirect.co.uk
Established Rigorous Judging Process
2014 marks the 45th year of the Competition and today the judging system remains as thorough, meticulous
and unrivalled as it was in 1969.
Unique IWSC Showcase Events
Winners are featured at unique live showcase events worldwide from London to New York, South Africa to Scotland.
Promotion at International Wine Fairs and Trade Shows
IWSC medal winners are showcased at trade events including the London Wine Fair, ProWein, Vinitaly, Vinexpo, WSWA and The Beautiful South.
Active Social Media Campaigns
Through active social media networks, winners are continuously promoted via avenues such as Facebook, Twitter, YouTube and Instagram.
The IWSC has strong press relations with global media, securing regular national and international coverage reaching a consumer and trade audience of millions.