International wine &
spirit competition


Dave Hughes

Dave Hughes

Wine & Spirits Brand Ambassador (South Africa)


“The IWSC is regarded as the great-grand-daddy of all international competitions by many, and especially in South Africa. The lineup of past presidents, many of whom are well-known in South Africa, underlines its top status as the best in the world of wines and spirits. From the earliest days of the IWSC, South Africa has been very supportive by way of entries and of sponsorship of category trophies. When one considers the ratio of entries to medal or trophy winners, South Africa has, in the past decade, always been there.

The results have also proved that South Africa has had quality wines and spirits to justify its proud position as an important player in the competition. The South African market is much the same as the rest of the world. Locally, we are moving ahead, and exports seem to be above history, especially in value.”