Page 11 - IWSCReport2017

FLYING high
This year, the IWSC marks the outstanding achievements of two people: a fresh voice on wine; and a stalwart of the whisky industry
whisky judge and sommelier, called him a “truly inspiring person” who was “very humble about his amazing work and tremendous stature” in the Scotch industry.
"Nick is a highly respected figure in the industry,” added Felicity Murray, editor-in- chief of The Drinks Report. “His in-depth knowledge and passion for Scotch whisky and its history has done much to develop the market today, not only for his company and its brands, but also the sector as a whole. In his quiet but authoritative manner, he has mentored and encouraged many who have had the privilege to work with
or for him.” db SHORTLIST
Dr Nick Morgan Dave Broom Stephen Notman Sandy Hyslop Sukhinder Singh
‘In his quiet but authoritative manner, he has mentored and encouraged many who have had the privilege to work with him’
THE TROPHY FOR OUTSTANDING ACHIEVEMENT IN THE SCOTCH WHISKY INDUSTRY:
DR NICK MORGAN
With more than 20 years’ experience in the Scotch whisky business Dr Nick Morgan, head of whisky outreach at Diageo, is a worthy winner of this year’s Outstanding Achievement in Scotch Whisky award.
Described as “understated but enormously influential” by IWSC CEO Allen Gibbons, Morgan began his career teaching modern Scottish history at the University of Glasgow. He joined United Distillers (now Diageo) in 1990, and was given the role of establishing its archives, becoming a leading authority on the
history of the Scotch whisky industry in the process. He later moved into Diageo’s global Scotch malt whisky marketing team, working his way up to marketing director. In this role, Morgan was responsible for a number of key innovations, including the development of the Talisker range, the introduction of Diageo’s special releases programme, and the development of The Singleton of Glen Ord, as well as the creation of training programmes to help marketers and external commentators understand more about distillation, maturation and flavour. He later took on the position of Scotch heritage director, championing the history of the company and its famous whisky brands in Scotland.
Speaking of Morgan, Tobias Gorn, IWSC
10 winners’ guide 2017