Page 14 - IWSCReport2017

president elect
IWSC past presidents
2017 Chris Blandy
2016 Matteo Lunelli
2015 Neil McGuigan
2014 Laura Catena
2013 G Garvin Brown IV
2012 Mauricio González Gordon 2011 Prince Robert of Luxembourg 2010 Prinz Michael zu Salm-Salm 2009 Sir Ian Good
2008 Rafael Guilisasti 2007 Gina Gallo
2006 Anthony von Mandl 2005 Wolf Blass
2004 Paul Symington
2003 Claes Dahlbäck
2002 Dominique Hériard Dubreuil 2001 Warren Winiarski
2000 Baroness Philippine de Rothschild 1999 Miguel Torres
1998 Sir Anthony Greener
1997 Jean Hugel
1996 Dr Anton Rupert
1995 Marchese Leonardo de’ Frescobaldi 1994 Michael Jackaman
1993 May de Lencquesaing
1992 Chris Hancock MW (Hon) 1991 Peter MF Sichel
1990 Robert Drouhin
1989 José Ignacio Domecq
1988 Marchese Piero Antinori 1987 Kenneth Graham FIAE 1986 Dr Max Lake
1985 Marquis de Goulaine
1984 Mme Odette Pol Roger 1983 Robert Mondavi MW (Hon) 1982 Dr Hans Ambrosi
1981 Harry Waugh MBE MW (Hon) 1980 Peter Noble CBE
1979 Cyril Ray
1978 Sir Reginal Bennett VRD
1977 Lord Montagu of Beaulieu
Madeira Wine Company Portugal (Madeira)
Lunelli Group/Ferrari Winery
Australian Vintage
Catena Zapata
Brown-Forman US
Gonzalez Byass
Domaine Clarence Dillon
Prinz Salm Dalberg’sches Weingut
The Edrington Group
Viñedos Emiliana
E&J Gallo Family Estates
Mission Hill Family Estate Winery
Wolf Blass Wines
Symington Family Port Shippers
Vin & Sprit
Rémy-Cointreau France Stags Leap Wine Cellars US Baron Philippe de Rothschild France Torres Spain Diageo UK
Famille Hugel
Rembrandt Group
Marchesi de’ Frescobaldi
Allied Domecq
Château Pichon Longueville
Comtesse de Lalande
Rosemount Estates
H Sichel Söhne
Maison Joseph Drouhin
Domecq Spain Marchese Antinori Italy Whyte & Mackay Scotland Oenologist & lecturer Australia Château de Goulaine France Champagne Pol Roger France Mondavi Winery US Oenologist and lecturer Germany Wine consultant UK Wine consultant UK Wine writer UK Member of Parliament UK Beaulieu Estates UK
Italy Australia Argentina
Spain France Germany Scotland Chile US Canada Australia Portugal Sweden
France South Africa Italy UK France
Australia US France
them connect with the brand, be it through culture, authenticity, heritage, or the drinking occasion. I see opportunity in the creation of better bridges that connect these two worlds. We need to ask ourselves: how can the one-on-one experience of a bartender or sommelier with a guest at a restaurant be amplified to reach more consumers? How can we increase the opportunities for cross- exposure between these two groups so that we can add value to the at-home experience for consumers?
How will you use your experience to support and strengthen the IWSC?
My industry experience will add value to the IWSC by amplifying and broadening the IWSC brand name in key regions where consumers may not be as in tune with what the IWSC is, or are not fully aware of its scope beyond the world of
‘For us, the IWSC sits among the top shows on our short list of must-have competitions’
wine. In other words, increase the value of the IWSC for the distilled
spirits world.
What developments can we expect to see from Bacardí in the near future?
More of our internal spirit of innovation and entrepreneurship. We are proud of our “Founder’s Mentality” which shapes our way of thinking, our approach to opportunities, and how we act. You will see even more innovative approaches to marketing. We are less and less focused on traditional marketing and traditional advertising because today’s consumer is generally reached differently. They
also want brand experiences to be real and to be a part of their lives. We have been working very hard across our entire portfolio of brands to make a genuine impact on culture and to do that we need to live it, breath it and be part of it. Most importantly, there is
a burgeoning dark-rum category we are
nurturing. The trade and consumers are eager to discover new and engaging premium rums. In 2018, we will continue to build upon our current success by redefining our approach to Bacardí rum – from its look and feel, down to how we’re approaching rum education. db
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