Award-winning IWSC spirits presented at ProWine China
The IWSC welcomed over 300 visitors to an exclusive spirits stand at ProWine China in Shanghai, the leading international trade fair for wines and spirits in the Chinese market. This year marked the fifth edition of the event, which was held at the Shanghai New International Expo Centre from 14-16 November.
China’s wine and spirits market is the fastest growing in the world: last year, the fair welcomed over 650 exhibitors from 37 countries, and over 12,400 trade visitors including importers, distributors, retailers and managers. This year, the overall exhibition area grew by over 20%.
Thanks to a special partnership with ProWine China, the IWSC presented 32 award-winning spirits on an exclusive stand at the fair, where visitors had the opportunity to attend tastings conducted by Otto Lai, Keeper of the Quaich, and Angus Lugsdin of Salcombe Gin.
The world-class spirits on display ranged from gin and vodka to whisky and scotch, and included bottles from Germany, Scotland, France, England, South Africa, Sweden, Spain and Puerto Rico, the majority of which have been awarded either bronze, silver or gold medals at the IWSC.
IWSC Sales Manager Eduardo Flores, who managed the stand at the exhibition, said that the event was a huge success for the IWSC. “The ProWine organisers were highly impressed with our tastings and engagement of visitors with the IWSC”, he said.
- “When we win those trophies, people around the world listen. They are serious awards. The opportunity to sell more expensive wines with more personality in independents and the on-trade has never been greater.”Neil McGuiganCEO, Australian Vintage, 2015 IWSC President
- “It’s a great honour to win especially as nowadays people are focusing on the quality not just the numbers, so it does mean a huge amount getting recognition from an institution as well sought after as the IWSC.”Chris BlandyOwner, Blandy's Wines
- “This will be a recognition that will help in building the brand further, and building its prestige around the world.”Victor FuentesDirector General, El Coto de Rioja S.A
- “The IWSC is a well renowned, well looked up to standard and a symbol of premium products so it’s a great achievement to win any award.”Andrea FreeboroughCellar Master, Nederburg Wines
- “The competition and the way it’s judged is outstanding. The wines go through the ringer so if you win any medal you should be very happy. The banquet night is something that all wine makers from around the world want to attend, so to come here is fantastic!”Neil McGuiganCEO, Australian Vintage, 2015 IWSC President