International wine &
spirit competition

Panel Judges

Panel Judges

James Goggin

James Goggin

Bebidas espirituosas


Empirical Spirits


Panel Judge

James Goggin leads UK sales for Empirical Spirits, the category defying flavour company founded by noma alums in Copenhagen.

Prior to joining Empirical, James was the Brand Advocacy Manager for Maverick Drinks where he led the learning and development for the entire Maverick team. James counts 2016 Icons of Whisky Brand Ambassador of the Year among his many accolades. Originally from Ireland, James has spent time behind the bar in New Zealand, as head bartender at Happiness Forgets in London, and competed in various cocktail competitions worldwide.