Page 9 - IWSC Tasting Guide 2017

There are lots of smart new technologies out there, but any packaging must be relevant and meaningful
Bathtub Cut Gin
Glenfiddich’s Project XX Single Malt
Cap Mattei Grande Réserve Quinquina Rouge
Padró & Co Rojo Amargo
Co Rojo Amargo. The bo le’s LED-illuminated light box literally wowed the judges.
Smith considered this “a funky new take on Vermouth \[which helps\] to update its image”; Dillon was concise: “Just wow. A great idea well- executed.”
The final category was won by another ar san gin, South Australia’s Prohibi on Liquor Company’s Bathtub Cut Gin. Its label, the producers say,
was designed “to evoke \[the Prohibi on\] era
and the bootleg philosophy, but in a unique and contemporary manner.”
“A great take on the classic story without leaning on the obvious and overused cues,” Dillon said. Overall, the Packaging Awards celebrate and
reward innova on and imagina on. As one judge said, “There are lots of smart new technologies out there, but any packaging must be relevant and meaningful. In the end, you’re trying to get your message across on a very small piece of paper.” ●
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