Why the IWSC?

Entering the competition and winning the respect of the industry is only the beginning; it’s what you do with this achievement that makes it worthwhile and commercially very beneficial.
 
The IWSC takes great pride in helping winners market their success, offering a high powered Winner Marketing Package.
  

MEDIA COVERAGE:

  • In 2011, the IWSC generated a staggering estimated media coverage of over 1.14 Billion people worldwide using our online media monitoring tool (coverage summarised below)
  • Profile of all winners in the annual IWSC Awards Supplement distributed internationally:
    • Circulated internationally with the Nov/Dec issue of the Drinks Business
    • Distribution at major international trade exhibitions (Vinexpo, ProWein, Vinitaly)
    • Copies available in selected international airport lounges
  • IWSC has a proactive PR team working to support promoted stories by IWSC winners
  • IWSC has a network of international on and offline media partners which cover IWSC winners including:
    • The Drinks Business         -           UK/International
    • Wein + Markt                   -           Germany
    • Wine Showcase                -           Australia
    • Wine Extra                               -              South Africa

 

PROMOTIONAL SUPPORT:

  • Profile at the world renowned IWSC Awards Presentation Banquet.
    • Ability to have your product in front of 500 key industry figures.
    • Interview opportunities available on request.
    • Invited press can be introduced to winners.
  • Promotion through international Showcase Tastings in Argentina, Germany, Italy, South Africa, UK and USA.
  • IWSC are showcasing winners at main UK trade tastings throughout the year (e.g. New Zealand on 24th Jan) to promote latest IWSC medal winners to the trade.
  • Proactive IWSC PR strategy to support winners in international trade and UK consumer publications.
  • Support and promotion through the Competition’s network of International (Sales) Agents.
  • IWSC annually exhibits key international trade fairs, presenting top awarded wines. Fairs include:
    • ProWein
    • Vinitaly
    • London International Wine Fair

RETAIL PROMOTIONS:

  • Medal winners available in the UK are promoted through WinesDirect.co.uk allowing website users to buy wine and spirits online. Direct link from the IWSC website which obtains nearly 500,000 impressions.
  • Promotion by Glengarry (New Zealand) backed by the New Zealand Herald.
  • Visibility on the IWSC website, including tasting notes and contact information.
  • Introductions to importers/distributors where required.
  • FREE ‘marketing toolkit’ for all medal winners including high resolution artwork of medals, logos for point of sale, template press releases and other unique bottle promotion designs.
  • Medal winners promoted internationally through private corporate and consumer tastings (e.g Simply Whisky).

 

Extensive coverage in the below over the past 12 months -

 

IWSC Trophy Winners 2010 (Guildhall, London) -

 
Part of the  IWSC Group Ltd