The Outstanding Achievement in Scotch Whisky Award is designed to recognise individuals who have made, and are making truly outstanding personal contributions to the Scotch whisky industry.
Nominees will be working at a senior to mid-senior level, who are influencing and protecting the development of the Scotch Whisky industry internationally and effectively promoting its image.
Nominees will be members of the industry from any sector: marketing and promotion, production or the retail sector who have made a contribution - enhancing the image of Scotch Whisky via: a brand campaign; innovative retail promotion within a retailer chain; an educational or legislative initiative or have been particularly pro-active in furthering the sales of Scotch Whisky within a particular market.
They must be foremost achievers, innovators, showing clear evidence of successful leadership in the industry.
An Outstanding Achievement Award will be granted to those who have achieved excellence and innovation within their field. “Achievement” is to recognise in its broadest sense, covering all aspects of the business and commerce of the Scotch Whisky Industry.
Past winners include Sukhinder Singh (pictured below), Dr. Nick Morgan, Dr Bill Lumsden, Richard Paterson and Gavin Hewitt GMC & OBE.