RTDs & pre-mixed drinks

“Probably something that caught me off guard in a wonderful way, was the number of high-quality RTDs (ready to drink) we tasted. Generally speaking, RTDs are a relatively new drinks category and tasting so many today, that ended up performing very, very well I think is indicative of the fact that this category is here to stay. People are really putting a lot of thought and effort into RTDs, thinking about how to give consumers a high-quality cocktail in a way that they can have at home or on the move."

Shannon Tebay, IWSC Judging Committee