Design Awards

On today’s crowded shelves – and social media channels – the way a drink looks is just as important as how it tastes. Our tasters never see the bottle they’re scoring, so instead, packaging takes centre stage in our Design Awards, which reward innovation, creativity and brand personality in bottle artwork, design and packaging.

If you’ve entered your wines or spirits into our main awards, you can also enter the Design Awards for an extra £65 per category – just check the final page of your entry form. For more information, please contact dimple.athavia@iwsc.net.

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The Wine Artwork and Bottle Design Awards

The judges in this category are looking for bottles that stand out on the shelves and speak to their market. They will take into account the front and back label design and content, bottle shape, branding originality, graphics, and copy and brand information.

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The Spirits Artwork and Bottle Design Awards

The judges in this category are looking for bottles that stand out on the shelves and speak to their market. They will take into account the front and back label design and content, bottle shape, branding originality, graphics, and copy and brand information.

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The Spirits Packaging Awards

This category encompasses not just the bottle but the entire packaging and materials, judging originality of branding, graphics, and copy and brand information.

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