Why choose the IWSC

Your spirits, centre stage

The IWSC is the world's largest and most influential international spirit awards company

Here you will find all you need to know about our spirit awards. You can also read this information in French, Italian and Spanish.

Whether you're looking for

  • Expert, impartial evaluation
  • Benchmarking
  • Generating trade and consumer interest
  • Increasing sales
  • Brand awareness
  • Spirits marketing ideas

We can help...

Take a look at our case study to see how winning at the IWSC ignited a cross-continent collaboration between Four Pillars and Stranger & Sons

IWSC stands apart through

  • Over 50 years’ experience
  • Some of the world’s most eminent spirit professionals, including Stephen Beal, Dawn Davies MW, Joel Harrison, Arthur Nägele and Richard Paterson.
  • A market-driven approach
  • Exposure to buyers and influencers
  • Feedback on all entries

Why the IWSC?

" IWSC is the pinnacle. We work hard to encourage brands to join our portfolio, so for them to see that we’ve won this award is very helpful. "

David Hood  /  Spirit Cartel, UK  /  Spirits Distributor 2019

" IWSC helped us to realise that we were on the right track at such an early and influential time in our growth as a craft spirits producer. "

Michael Harris  /  Mountain Distilling Company, Australia  /  Gold 2019

" When we’re talking to new partners, having this award to say that our spirits are great quality makes a difference when at the negotiation table. "

Nick Ravenhall  /  ATOM Brands, UK  /  UK Gin Producer 2019

We go the extra mile to promote your spirits via

  • International trade and consumer shows
  • Targeted marketing toolkit
  • Year-round social media promoting top-rated spirits
  • Email newsletters showcasing top distillers to a global audience
  • Consumer magazine Club Oenologique
  • All awarded producers listed on our website, with features on top spirits and producers
  • Dedicated Chinese media company promoting your winning spirits to the domestic market via social media
  • Official medal stickers to ensure standout on a crowded retail shelf
  • Results presented to key buyers to link buyers and producers
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