Why choose the IWSC

Your drinks, centre stage

The IWSC is the world’s largest and most influential low & no and alternative drinks awards

Here you will find all you need to know about our low/no and alternative drinks awards. You can also read this information in French, Italian and Spanish.

View the entry pack

Whether you're looking for

Expert, impartial evaluation
Benchmarking
Generating trade and consumer interest
Increasing sales
Brand awareness
Drinks marketing ideas

We can help...

Take a look at our case study to see how winning at the IWSC ignited a cross-continent collaboration between Four Pillars and Stranger & Sons

IWSC stands apart through

Over 50 years’ experience
Some of the world’s most eminent drinks professionals, including Stephen Beal, Dawn Davies MW, Joel Harrison, Arthur Nägele and Christine Parkinson
A market-driven approach
Exposure to buyers and influencers
Feedback on all entries

" IWSC is the pinnacle. We work hard to encourage brands to join our portfolio, so for them to see that we’ve won this award is very helpful. "

David Hood / Spirit Cartel, UK / Spirits Distributor 2019

" IWSC helped us to realise that we were on the right track at such an early and influential time in our growth as a craft spirits producer. "

Michael Harris / Mountain Distilling Company, Australia / Gold 2019

" When we’re talking to new partners, having this award to say that our spirits are great quality makes a difference when at the negotiation table. "

Nick Ravenhall / ATOM Brands, UK / UK Gin Producer 2019

We go the extra mile to promote your drinks via

International trade and consumer shows
Targeted marketing toolkit
Year-round social media promoting top-rated drinks
Email newsletters showcasing top brands to a global audience
Consumer magazine Club Oenologique
All awarded producers listed on our website, with features on top brands and producers
Dedicated Chinese media company promoting your winning drinks to the domestic market via social media
Official medal stickers to ensure standout on a crowded retail shelf
Results presented to key buyers to link buyers and producers

Find out more