Why choose the IWSC

Your drinks, centre stage

The IWSC is the world’s largest and most influential low & no and alternative drinks awards

Here you will find all you need to know about our low/no and alternative drinks awards. You can also read this information in French, Italian and Spanish.

Whether you're looking for

  • Expert, impartial evaluation
  • Benchmarking
  • Generating trade and consumer interest
  • Increasing sales
  • Brand awareness
  • Drinks marketing ideas

We can help...

Take a look at our case study to see how winning at the IWSC ignited a cross-continent collaboration between Four Pillars and Stranger & Sons

IWSC stands apart through

  • Over 50 years’ experience
  • Some of the world’s most eminent drinks professionals, including Stephen Beal, Dawn Davies MW, Joel Harrison, Arthur Nägele and Christine Parkinson
  • A market-driven approach
  • Exposure to buyers and influencers
  • Feedback on all entries

Why the IWSC?

" IWSC is the pinnacle. We work hard to encourage brands to join our portfolio, so for them to see that we’ve won this award is very helpful. "

David Hood  /  Spirit Cartel, UK  /  Spirits Distributor 2019

" IWSC helped us to realise that we were on the right track at such an early and influential time in our growth as a craft spirits producer. "

Michael Harris  /  Mountain Distilling Company, Australia  /  Gold 2019

" When we’re talking to new partners, having this award to say that our spirits are great quality makes a difference when at the negotiation table. "

Nick Ravenhall  /  ATOM Brands, UK  /  UK Gin Producer 2019

We go the extra mile to promote your drinks via

  • International trade and consumer shows
  • Targeted marketing toolkit
  • Year-round social media promoting top-rated drinks
  • Email newsletters showcasing top brands to a global audience
  • Consumer magazine Club Oenologique
  • All awarded producers listed on our website, with features on top brands and producers
  • Dedicated Chinese media company promoting your winning drinks to the domestic market via social media
  • Official medal stickers to ensure standout on a crowded retail shelf
  • Results presented to key buyers to link buyers and producers
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