Promoting your awards
Winning an IWSC award is just the first step. Next, you’ll want to shout it from the rooftops – and Twitter, Instagram and every other channel available – to promote it to your customers. And we can help – take a look at all the resources we provide…
Add the IWSC medal to all your marketing collateral (social media posts, websites, emails, adverts, packaging, etc.) to show both trade and consumers that your spirit is one of the best in the world. You can download standard resolution medal artwork for free or purchase high res versions online (£125).
Our medal stickers will make your bottle stand out on a crowded shelf and can influence customers' buying decisions. Spirits awarded a gold or silver have the option to use our standard medals or stickers that detail their individual score. There are 1,000 stickers per roll.
We’ll send all medal holders their official certificate, if requested at the time of entering, but you can also download them from our website for free. And, of course, you’ll want to frame your award and display it at trade and consumer events, as well as in your distillery tasting room for all to see.
Every award-winning spirit comes with our official tasting note. We recommend using these comments in all your promotions, marketing activities, on your website, at consumer and trade events, and on shelves, to boost the standing of you spirit.
Every winner receives a toolkit filled with free marketing assets, from social media posts and website banners, to email signatures. Why not create bottle tags to show consumers that you're an IWSC award winner?
If you have any questions on how best to promote your award or if you are interested in working together, please get in touch by emailing firstname.lastname@example.org or dropping us a note on social media.