Sarah Benson is a seasoned professional in the world of wine, bringing over a decade of expertise to her role as a wine buyer for Co-op. With a career spanning seven years within the organization, Sarah has become a trusted authority on wines from diverse regions including Portugal, Spain, France, South America, Eastern Europe, as well as fortified wines and small formats.

Sarah's journey in the wine industry began with roles at Accolade and Asda, where she honed her skills and developed a deep understanding of wine production, blending, and tasting. Her passion for winemaking led her to actively participate in various vintages around the globe during her holidays, gaining invaluable hands-on experience in different winemaking traditions and techniques.

Driven by a thirst for knowledge, Sarah has achieved remarkable milestones in her wine education. She has successfully conquered the rigorous Master of Wine theory and tasting exams, a testament to her exceptional palate and comprehensive understanding of the intricate world of wine. Currently, Sarah is diligently working on her thesis to complete her Master of Wine qualification.

In addition to her own pursuit of excellence, Sarah is committed to sharing her expertise with others. As a WSET (Wine & Spirit Education Trust) educator, she imparts her knowledge to aspiring wine professionals, guiding them on their own journeys in the industry. Her dedication to education extends beyond the classroom, as she actively engages in colleague and customer wine education initiatives, ensuring that both internal staff and external customers are well-informed and empowered to make informed choices about wine.

Sarah's influence transcends the tasting room, as she has also made significant contributions to the field of consumer research and sustainability within the wine industry. She has conducted studies on consumer taste profile preferences, helping to shape product offerings to better meet the desires of wine enthusiasts. Moreover, Sarah has been a driving force in spearheading sustainability efforts, advocating for environmentally conscious practices throughout the supply chain.

With her wealth of experience, unwavering passion, and dedication to excellence, Sarah Benson continues to be a prominent figure in the world of wine, shaping the industry through her expertise, leadership, and commitment to innovation.