Reece Sims is a Canadian spirits educator, writer, and consultant focused on one thing: making flavour more approachable, understandable, and meaningful for modern drinkers. She is the owner of SIP Spirits Consulting, founder of Flavor Camp®, and publisher of the Flavour Report, a print and digital publication exploring flavour, culture, and the ideas shaping today’s drinks world. Her work has been recognized with the Canadian Whisky Awards’ Whisky & Spirits Writer of the Year (2026) and the IWSC’s Emerging Talent in Spirits Communication (2025).