Cornwall meets London - Absolute to sponsor the IWSC’s Design Awards

IWSC news

Wed 3 Aug 2022

Leading Cornish Design and Brand Agency, Absolute, is officially the new Headline Sponsor of the IWSC’s annual Design Awards with judging taking place on 23rd August and results announced on 31st August. The Design Awards flips our usual Wine & Spirit judging on its head – this time round, the packaging will play the lead role rather than the liquid.

For 2022, the IWSC has launched six new categories to allow brands to showcase their design flair and expertise – Limited edition, Gift pack, Traditional design, Contemporary design, Redesign/rebrand and Eco-friendly packaging, with one winner and up to three highly commended trophies available per category.

Over 450 entries will be judged by our highly experienced, expert judging panel which includes Creative Director of Absolute, Helen Stephens (pictured). The full judging panel will be announced on our social media channels next week – keep your eyes peeled!

Helen Stephens, Founder and Creative Director of Absolute, comments on the new partnership: “Across our 3+ decades of graphic and interior design experience, we have always held a high level of specialist interest and passion for the wine and spirits design sector and for the hotel, hospitality and bar creation industry. Given our extensive, multi-award winning experience in all of these areas, we’re confident that we know top quality work whenever we see it. We are therefore honoured to take on the role of Headline Sponsor of the prestigious International Wine & Spirit Competition [Design Awards] and are very much looking forward to being inspired by the sectoral leaders and pioneers and their entered work to all categories.”

Christelle Guibert, CEO for the IWSC added: “While the IWSC focuses on the quality of the liquid for most of the year, we appreciate how fundamental design and packaging is in influencing buying decisions; especially within the wine and spirits industry. Therefore, we are delighted to have the support of leading design agency Absolute for our annual Design Awards which gives producers the opportunity to showcase their creative flair.”

About Absolute, Sponsor of the IWSC’s Design Awards

Graphic, architectural, and interior designers Absolute are all about transforming businesses. Based in Truro, Cornwall, multi award-winning Absolute takes every piece of work to the next level.

Where once the growth of businesses might have just been about the brand, how it looks and sounds, the Absolute team inherently understands that in the new age of consumer experience, a business’ future depends on customers feeling engaged and involved. This is what experiential design means, and it’s the difference between having customers and brand advocates; it’s all about businesses and brands truly standing out.

Absolute is highly experienced, fiercely independent, and passionately entrepreneurial. They thrive on putting all of this at the disposal of ambitious people, as well as businesses which have done well so far but crave next-level progress and transformation.

Absolute designs and delivers places, spaces, brands, and experiences which sell and succeed. They create experiential design that is compelling for customers and empowering for employees. They re-imagine brands and reinvent corporate cultures. And they utilise uncompromising creativity to maximise bottom lines, driving measurable results arising from considered investment. They are definitive, confident, challenging, re-assuring and unique.

They would absolutely love to hear from you.

If you’re interested in working with Absolute, drop an email to

The Design Awards are open for last-minute entries – register here.