Emma Lang joins IWSC as China Commercial Manager
Chinese wine educator Emma Lang has joined the IWSC as China Commercial Manager, where she will be responsible for driving sales from Chinese wineries and Baijiu distilleries.
Lang has an extensive background in wine, having studied International Wine Management at the University of Avignon, France, before going on to train in Wine and Spirits Law at Reims University. She has since achieved both WSET Level 4 and Japanese Sake Level 3.
“During my masters study in France, I was attracted by the wine culture”, she said. “Starting from Cote du Rhone, I followed my passion through the most classical wine route in France: Bourgogne, Bordeaux, Champagne, and Alsace.”
On returning to her native China, where she is now based in Hangzhou – the capital of Zhejiang Province in east China, around 200km southwest of Shanghai – Lang has worked both as a brand ambassador for French wineries, and as a WSET educator.
“Since my return to China, I’m realising that China is now a developing wine market with all kinds of different incomers. With the development of Chinese viticulture, I also pay more attention to Chinese wineries and local wines. I believe that more Chinese quality wines will be successful in the near future.”
IWSC General Manager Adam Lechmere said, “We’re delighted to welcome Emma to the IWSC at a crucial time for Chinese wine.
“It’s about ten years since Chinese wines started winning major prizes in international competitions – the IWSC now awards some 50 Chinese wines with high medals, and earlier this year we invited some of the UK’s top critics to taste all these winners at the Institute of Masters of Wine.
“We take Chinese wine very seriously indeed, and our appointment of Emma as China Commercial Manager demonstrates this.”
- “As a start-up brand you focus hard on achieving credibility and creating awareness. Winning Gold Outstanding and the Mezcal Trophy provided us with a level of credibility and exposure that we simply could not have achieved on our own. The awards helped secure key listings in Harvery Nichols and Selfridges and certainly played a significant part in opening up dialogue with potential U.S importers and ultimately securing one. I thought hard about which competition to enter and what the return on that investment would be. I can say with absolute confidence that the IWSC was worth every penny.”David ShepherdFounder & Director, Corte Vetusto
- “IWSC is a very important competition to us in terms of showing consumers our quality. It's one of the competitions that we definitely enter on a yearly basis.”Ian ChangMaster Blender, Kavalan Distillery
- “Out of all of the awards, the IWSC is probably the most prestigious and most honest awards. You choose your judges very well and they're very good, honest, decent people. They do it for the love of the industry.”Sukhinder SinghMD, The Whisky Exchange
- “The IWSC is a very prestigious competition. The prestige is a great thing to be able to communicate to our customers who have great respect for it.”David PorterOperations & Buying, Lea & Sandeman
- “The IWSC represents everything, without a doubt. There's no better competition in the world where you can judge yourself not just against your countrymen but against the rest of the world.”Andy AndersonWinemaker, Takapoto Estate
- “Fantastic company and fantastic award . . . In the wine industry, having an award like this is such an accolade.”Claire GriffithsCommercial Director, Vina Cono Sur
- “It's one of the greatest international awards you can get. It's similar to an Oscar, if you like.”Lenz MoserWinemaker, Yantai Changyu Pioneer Company
- “Because of the number of international judges that are tasting the wines and the number of wines that are being entered, it’s a great privilege for us to receive this award. The history of the competition, the standing that it has amongst the international wine world and certainly amongst one’s peers, to be able to get an award at the IWSC means a lot. There are a lot of competitions around the world – this probably represents the top award you could get as a winemaker.”Gary & Kathy JordanWinemakers, Jordan Wine Estate
- “It’s a great honour to win especially as nowadays people are focusing on the quality not just the numbers, so it does mean a huge amount getting recognition from an institution as well sought after as the IWSC.”Chris BlandyOwner, Blandy's Wines
- “This will be a recognition that will help in building the brand further, and building its prestige around the world.”Victor FuentesDirector General, El Coto de Rioja S.A
- “The IWSC is a well renowned, well looked up to standard and a symbol of premium products so it’s a great achievement to win any award.”Andrea FreeboroughCellar Master, Nederburg Wines