Julian Brind Award nominee: Robert Malin
Robert Malin is the CEO of When in Rome, the UK’s only 100% box wine company. The company’s mission is to reduce single-use wine bottles by replacing them with boxes, which are lighter to transport and, most importantly, recyclable.
“The wine box is a much greener method of importing craft wines. Our mission is to smash people’s perception of box wine, start a box wine revolution in the UK and encourage people to drink less, but better wine”, says Malin.
The wines have achieved immense success in the UK, with a national listing in 230 Waitrose stores for four wines, as well as three more becoming the first wine boxes ever to be stocked in Harvey Nichols. When in Rome have also launched the UK’s first and only box wine subscription service, and have a national brand partnership with Ecotricity, the UK’s largest green energy provider, gifting vegan-friendly wine in eco-friendly boxes to new customers.
“When in Rome is very likely the only box wine company to box all our wines at the vineyards and certainly the only one to sell all of our wines in our sister stores in Milan prior to export, to be sure of quality, suitability and authenticity. In short, as a rank outsider, thanks to hard work and a lot of good will from the industry, I believe I’ve built a completely new and unique business model”.
“Rob came from outside the trade and has been a breath of fresh air, showing a commitment to alternative packaging that is vital”, judges said. “He has a clear message and allows nothing to get in the way – hungry, brave, and potentially game-changing”.
The winner of the Julian Brind Memorial Trophy for Outstanding Achievement in the Wine Industry will be announced at the IWSC Awards Banquet on 14 November.
- “As a start-up brand you focus hard on achieving credibility and creating awareness. Winning Gold Outstanding and the Mezcal Trophy provided us with a level of credibility and exposure that we simply could not have achieved on our own. The awards helped secure key listings in Harvery Nichols and Selfridges and certainly played a significant part in opening up dialogue with potential U.S importers and ultimately securing one. I thought hard about which competition to enter and what the return on that investment would be. I can say with absolute confidence that the IWSC was worth every penny.”David ShepherdFounder & Director, Corte Vetusto
- “IWSC is a very important competition to us in terms of showing consumers our quality. It's one of the competitions that we definitely enter on a yearly basis.”Ian ChangMaster Blender, Kavalan Distillery
- “Out of all of the awards, the IWSC is probably the most prestigious and most honest awards. You choose your judges very well and they're very good, honest, decent people. They do it for the love of the industry.”Sukhinder SinghMD, The Whisky Exchange
- “The IWSC is a very prestigious competition. The prestige is a great thing to be able to communicate to our customers who have great respect for it.”David PorterOperations & Buying, Lea & Sandeman
- “The IWSC represents everything, without a doubt. There's no better competition in the world where you can judge yourself not just against your countrymen but against the rest of the world.”Andy AndersonWinemaker, Takapoto Estate
- “Fantastic company and fantastic award . . . In the wine industry, having an award like this is such an accolade.”Claire GriffithsCommercial Director, Vina Cono Sur
- “It's one of the greatest international awards you can get. It's similar to an Oscar, if you like.”Lenz MoserWinemaker, Yantai Changyu Pioneer Company
- “Because of the number of international judges that are tasting the wines and the number of wines that are being entered, it’s a great privilege for us to receive this award. The history of the competition, the standing that it has amongst the international wine world and certainly amongst one’s peers, to be able to get an award at the IWSC means a lot. There are a lot of competitions around the world – this probably represents the top award you could get as a winemaker.”Gary & Kathy JordanWinemakers, Jordan Wine Estate
- “It’s a great honour to win especially as nowadays people are focusing on the quality not just the numbers, so it does mean a huge amount getting recognition from an institution as well sought after as the IWSC.”Chris BlandyOwner, Blandy's Wines
- “This will be a recognition that will help in building the brand further, and building its prestige around the world.”Victor FuentesDirector General, El Coto de Rioja S.A
- “The IWSC is a well renowned, well looked up to standard and a symbol of premium products so it’s a great achievement to win any award.”Andrea FreeboroughCellar Master, Nederburg Wines