Spirits Communicator 2020 shortlist: Billy Abbott

Spirit news

Mon 9 Nov 2020

By Pip Mortimer

The IWSC Spirits Communicator 2020 – sponsored by Chivas Brothers – recognises the individual or team who has best been able to engage with consumers to promote the world of spirits via both traditional media and new and unusual vehicles. The award recognises someone who connected strongly with consumers in 2019, adapted to the new normal of 2020, and has compelling plans going forward into 2021. We are profiling each of the shortlisted candidates...

Billy Abbott is the Whisky Ambassador for The Whisky Exchange.  A self-proclaimed ‘Whisky Geek’, he is the founding member of the Whisky Squad club, as well as blogger and content and training manager for Spirited Matters. He holds the WSET Spirits Level 3 and judges on various international spirit competition panels.

Part of the team that put together the Black Tot 24-hours tasting event, and one of the main presenters of the virtual Whisky Exchange Show and a WSET Level 2 spirits trainer, Abbott is on a mission to make people understand what makes their favourite spirit special.

During lockdown he converted a room in his house into a studio so he could continue to record Facebook and Instagram videos, hosting over 22 talks in a week on various spirits. His next aim is to convert UK consumers to the joys of Asian spirits.

View the other nominees