Spirits Communicator 2020 shortlist: The Three Drinkers

Spirit news

Mon 9 Nov 2020

By Pip Mortimer

The IWSC Spirits Communicator 2020 – sponsored by Chivas Brothers – recognises the individual or team who has best been able to engage with consumers to promote the world of spirits via both traditional media and new and unusual vehicles. The award recognises someone who connected strongly with consumers in 2019, adapted to the new normal of 2020, and has compelling plans going forward into 2021. We are profiling each of the shortlisted candidates...

The Three Drinkers burst onto the scene in 2019 with their informative, humorous and educational Amazon Prime show ‘The Three Drinkers Do Scotch Whisky.’ All coming from a drinks media and presenting background, Helena Nicklin, Colin Hampden-White and Aidy Smith create spirits content to fit multiple platforms and audiences, aiming at regular consumers and the trade.

With a strong communications background, the trio have written for several consumer titles, from The Sun, The Independent, Stylist and Decanter to lifestyle titles such as Luxury Lifestyle Magazine, Club Oenologique, Oracle Time and Princess Yachts. They also regularly judge for international competitions.

Lockdown suspended filming for the latest Three Drinkers series and the trio turned their talents to social media, also taking the opportunity to regularly communicate about spirits through other means, such as regular slots on live radio, Zoom tastings for private groups, Instagram Lives and the creation of the popular new podcast, ‘Bring a Bottle’. They also launched their own online magazine (the threedrinkers.com), a regular newsletter and the creation of a branded content company that creates educational, entertaining videos and posts, in partnership with brands.

2021 will (Covid permitting), see them filming and launching two more global Amazon Prime series as well as creating a second podcast introducing more guests into the mix and trying to give a platform to more diverse speakers.

“Winning the IWSC Communicators of the Year award would mean the world to us because we do what we do for the public, but it would be wonderful to be recognised by the industry at such a prestigious event. To us, it would be a real boost during these extremely challenging times for business.”

View the other nominees

About Chivas Brothers

Chivas Brothers is a global drinks producer and exports company steeped in Scottish heritage. It is the only Pernod Ricard business dedicated entirely to Scotch whisky and comprises a prestigious range of single malt and blended whiskies. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, Ballantine’s, Royal Salute and The Glenlivet.