Will Hill


Novel Wines


Wine Buying Director

After a decade in hospitality, Will settled in London and has been a wine buyer here since 2016.

Will Hill brings over a decade of hospitality experience to his role as Wine Buying Director at Novel Wines. Since settling in London in 2016, Will has been immersed in the world of wine buying, driven by his passion for discovering emerging regions, new styles, and trends. He is dedicated to championing wines from lesser-known regions and showcasing unique grape varieties, making wine accessible and inclusive for all.

With a keen eye for innovation, Will is committed to introducing new wines to the market and enjoys sharing his discoveries with others. He is particularly fond of Eastern European wines, appreciating the excellent value they offer. Currently, he finds excitement in the wine industry's movement towards sustainability, noting the increasing adoption of eco-friendly practices by wineries worldwide.

Will's enthusiasm for wine extends beyond his professional endeavors, as he enjoys engaging in conversations about interesting wines and exploring the ever-evolving landscape of the wine world.

Will Hill