Keli Rivers is a hospitality industry veteran, having worked in kitchens and bars from Tokyo to San Francisco over the past quarter-century, before she took up the role of Sipsmith's US brand ambassador in 2018 and transitioned into the broader role of House of Suntory Ambassador in 2025. Bringing Sipsmith to an American audience, Keli was named Brand Ambassador of the Year in the Icons of Gin 2021 and has recently published their sixth cocktail book with fellow judge, David T. Smith.