Sarah Heller MW


Member of the Wine Judging Committee

Sarah Heller MW is a wine expert, visual artist and television host based in Hong Kong and at 31 is Asia-Pacific’s youngest Master of Wine.

Sarah created a branded platform called Radix to engage with projects targeting a new generation of wine lovers in Asia and beyond. Among these, she is a partner and the buyer for the Almásy Collection of wines; brand ambassador and design collaborator for Lucaris Crystal; sits on the faculty of the Vinitaly International Academy; is the wine editor for Asia Tatler; chairman of WINE100, China’s largest wine competition and a host of the television series Wine Masters. Independently, she is the creator of an art series called Visual Tasting Notes and a series of educational videos that has nearly 5 million students. She is frequently invited to speak internationally on subjects including Asian wine markets, wine marketing and Ecommerce.

Having graduated from Yale University with a fine art degree, Sarah began her career in the New York and Hong Kong wine trades and wineries in France and Italy. She was Executive Director of events and education firm Meiburg Wine Media in Hong Kong for several years. As well as a Master of Wine and DipWSET, Sarah is a SWE Certified Specialist of Wine and Spirits.
Sarah Heller MW